Your customers will respond favourably (and remain loyal) to a brand that they can trust. This is especially true in uncertain times. Engendering that trust starts with being clear about who you are, what you do and what you represent.
There's an old saying that says,
'The moth is not attracted to the light that doesn't shine.' Ensuring that your message reaches your target audience is vital if you are to succeed. A carefully crafted marketing strategy is not a luxury but a necessity.
How your company or organisation is perceived by existing or potential clients is a vital part of giving them peace of mind. Good design ensures that your message is communicated clearly and effectively. Professional designers understand this.
The internet is now the first port of call for potential clients looking for information about your business or organisation. Make sure that you are properly represented by your website and that you are reaping the benefits of social media opportunities.
James Horgan has over 30 years experience in the area of marketing businesses creatively and effectively.
He works with owner-managed companies right through to large multinationals.
His marketing philosophy is simple – every point of contact with an existing or potential customer is a marketing opportunity. Successful companies take advantage of those opportunities and ensure that they are viewed in their best light.
James is a former winner of an Irish Design Effectiveness Award for his work with the Coca-Cola Form & Fusion Event.
He is a member of the Industry Advisory Panel for Visual Communications at CIT and is Chairman of the Cork Arts Theatre.
Our experience is your advantage - utilising that experience Horgan Communications works with you
to develop creative, effective and strategic solutions that will help your business grow and succeed.